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Zimmerli Stories

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Zimmerli Blog

Since 1871, ZIMMERLI has stood for quality that is not only visible, but can be felt directly on the skin. Choosing ZIMMERLI is not just a choice of clothing, but a commitment to perfect craftsmanship and the concept of private luxury. Here are ten reasons why ZIMMERLI is the first choice for discerning connoisseurs worldwide.

Slow fashion with a future: A vision for your own personal exit from the fashion spiral

Zimmerli has consistently relied on natural resources since 1871. Your skin and the environment love it.

How do you care for the finest underwear in the world? Learn from Quality Manager Gisela Herzig how easy it is to wash Zimmerli of Switzerland underwear. Hygiene is taken into account, colors and shapes are preserved.

The independent product label MADE IN GREEN by OEKO-TEX® distinguishes products that are harmless to health and have been manufactured in environmentally friendly factories.

For 150 years, we have been close to customers worldwide with our ambassadors. What was once the self-confident Zimmerli girl is now influencers on social media.

Whether the world's first knitting machine for ribbed stitches, the first digital lookbook for retailers and fans, or the personalization of underwear. Zimmerli is constantly reinventing itself for customers - and can thus look back on a 150-year tradition.

Zimmerli of Switzerland celebrates its 150th birthday. Guided by the intimate closeness to people and nature that has been part of Zimmerli's DNA since its founding, Zimmerli looks back on a long tradition full of entrepreneurial spirit and innovation. In honor of its 150th anniversary, Zimmerli is spending a year highlighting formative relationships with people and the environment - which will be celebrated together with customers and partners and crowned with anniversary gifts.

What was once considered intimate underwear and nightwear is now also suitable for leisure. Loungewear sweetens our daily routines. In a comfortable daytime outfit, not only do the tasks almost take care of themselves, but you also feel completely comfortable and beautiful. Lingerie is the closest thing to our body, the first thing that touches and embraces our skin. So why not integrate it into everyday life right away?