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Your Private Luxury. Handmade in Switzerland. For People with Attitude.

Lean back and witness the mindful creation of your new underwear, crafted from the finest materials.

Private Luxury for Men

Private Luxury for Men

The world's finest underwear for men. Handmade in Switzerland since 1871.

The world's finest underwear for men. Handmade in Switzerland since 1871.

Sea Island
Tank Top - white CHF 149.-

Sea Island
T-Shirt Long Sleeve - white CHF 199.-

Sea Island
T-Shirt Long Sleeve - black CHF 199.-

Sea Island
T-Shirt Short Sleeve V-Neck - white CHF 179.-

Sea Island
T-Shirt Short Sleeve V-Neck - black CHF 179.-

Sea Island
T-Shirt Short Sleeve V-Neck - navy CHF 179.-

Sea Island
T-Shirt Short Sleeve, Round Neck Fine Collar - white CHF 179.-

Sea Island
T-shirt short sleeve, round neck, regular fit - white CHF 179.-

Sea Island
T-Shirt Short Sleeve, Round Neck Fine Collar - black CHF 179.-

Sea Island
T-shirt short sleeve, round neck, regular fit - black CHF 179.-

Sea Island
T-Shirt Short Sleeve, Round Neck Fine Collar - navy CHF 179.-

Private Luxury for Women

Private Luxury for Women

The world's finest underwear for women. Handmade in Switzerland since 1871.

The world's finest underwear for women. Handmade in Switzerland since 1871.

Wool & Silk
Top - black CHF 149.-

Wool & Silk
Top - black CHF 179.-

Wool & Silk
Top - dove CHF 149.-

Wool & Silk
Top - dove CHF 179.-

Wool & Silk
Top - black CHF 179.-

Wool & Silk
Top - anthrazit CHF 179.-

Wool & Silk
Top - anthrazit CHF 149.-

Wool & Silk
Top - anthrazit CHF 179.-

Wool & Silk
T-Shirt Long Sleeve V-Neck - black CHF 199.-

Wool & Silk
T-Shirt Long Sleeve V-Neck - dove CHF 199.-

Wool & Silk
T-Shirt Long Sleeve V-Neck - anthrazit CHF 199.-

Wool & Silk
T-Shirt Long Sleeve - dove CHF 159.-

Wool & Silk
T-Shirt Long Sleeve - black olive Sold Out

Wool & Silk
T-Shirt Long Sleeve - black CHF 199.-

Wool & Silk
T-Shirt Long Sleeve - black CHF 149.-

Private Luxury

The most exclusive materials for the luxurious feeling of well-being.

Made in Switzerland

Passionate craftsmanship in Switzerland and the EU since Pauline Zimmerli founded the company.

The Most Exclusive Quality

Superior Swiss quality and mindful production for over 150 years.