Sustainable luxury for delicate skin. With the exclusive textile fiber MicroModal, underwear and loungewear styles from the PURENESS line provide flattering softness and natural charm. The exceptional fineness and special breathable properties of this material are due to the natural beech fiber. This can absorb up to 50% more moisture than pure cotton and at the same time wicks it away quickly. A small amount of Lycra also ensures maximum elasticity. Underwear styles from the PURENESS line are therefore skin-tight but soft on the body, caressing it with their natural charm. Enjoy the exclusive comfort - PURENESS caresses you like a second skin.
The finest materials for the luxurious feeling of well-being.
Passionate craftsmanship in Switzerland and the EU since Pauline Zimmerli founded the company.
Superior Swiss quality and mindful production for over 150 years.