Zimmerli of Switzerland re-stages private luxury and opens a completely revamped shop-in-shop in the traditional London store Harrods. From the end of March, Zimmerli will present itself in a enlargedmodernized and even more exclusive ambience.
New store concept for more space and inspiration
With the new appearanceZimmerli a modernRoom concept, the exclusive materials,clear Architecture anda feeling of peace and well-being combined.Theenlarged store space invites you to consciously experience the quality and finesse of the collections. In addition to the iconic underwear at the heart of the brand, nightwear andLoungewear a highlighted appearance - as an expression of private luxury, comfort and timeless elegance.
Pascal Höhener, CEO Zimmerli of Switzerland:
"Zimmerli stands for private luxury - for uncompromising quality, craftsmanship and styles that you consciously choose for yourself. The new store at Harrods allows us to bring this claim to life even more clearly and present our collections in an environment that reflects our brand."
A partnership linked by luxury for decades
Zimmerli and Harrods share a long tradition. Zimmerli has stood for Swiss craftsmanship and luxurious underwear for over 150 years. The brand has been present at Harrods in London for around 60 years. The traditional department store itself looks back on over 175 years of history and is considered one of the most important department stores in the world, known for luxury, style and the highest standards.
DavidCornelious,Buying Manager at Harrods, adds:
"Zimmerli has been an integral part of our product range for decades. With the newly designed space, we are deepening our long-standing partnership and creating an environment that meets the high standards of both brands."
