Zimmerli of Switzerland celebrates its 150th birthday. Guided by the intimate closeness to people and nature that has been part of Zimmerli's DNA since its founding, Zimmerli looks back on a long tradition full of entrepreneurial spirit and innovation. In honor of its 150th anniversary, Zimmerli is highlighting a year of formative relationships with people and the environment - which will be celebrated together with customers and partners and crowned with anniversary gifts.
Since its founding by Pauline Zimmerli-Bäuerlin (1829-1914), proximity has been essential to Zimmerli. As a premium brand specializing in lingerie and loungewear, the company could not be closer to its customers.
Close to customers for 150 years
"We are convinced that we can look back on this 150-year tradition thanks to our closeness to people and nature, thanks to innovations that continuously honor, nurture and develop our relationship with customers, the environment and the skin," says Renzo Sigrist, Head of Marketing at Zimmerli. So it's no surprise that Zimmerli sews the finest underwear in the world for its customers.
Closeness thanks to continuous innovation
Pauline Zimmerli-Bäuerlin (1829-1914) is not only the founder and namesake of the Zimmerli company, but also the creator of an entire branch of industry through her inventions. Whether it was the world's first knitting machine for ribbed stitches in the 19th century or the first digital lookbook for retailers and fans and the personalization of underwear in the 21st century, Zimmerli is constantly reinventing itself - and can thus look back on a 150-year tradition.
Zimmerli celebrates with customers for a year
To celebrate its 150th birthday, Zimmerli is dedicating a year to this closeness to people and nature, characterized by intimate relationships. Each month, a different, special Zimmerli relationship takes center stage and is highlighted from different angles. January is all about customer intimacy through innovation, which is why Zimmerli is giving away personalized, handmade shirts made from Sea Island Cotton, the most exclusive cotton in the world.
About Zimmerli of Switzerland:
The finest underwear in the world - that's what Zimmerli of Switzerland stands for. Guided by the principle that everything we wear on our skin must meet the highest standards, Zimmerli makes no compromises when it comes to sustainable production and processing. For one hundred and fifty years, Zimmerli has been dedicated to producing handmade lingerie, knitwear and woven goods using only the highest quality natural fibers and Swiss craftsmanship.
For more information:
Céline Jungo
T +41 (0)62 787 40 05, c.jungo@zimmerli.com
Zimmerli of Switzerland
Feldstrasse 25
CH-4663 Aarburg
Zimmerli of Switzerland - close to customers for 150 years.
Innovator and founder Pauline Zimmerli-Bäuerlin (1829-1914) and her invention from the 19th century.
The new lookbook: virtual and an experience for all customers.
Handmade, personalized, one-of-a-kind items for Zimmerli customers.
