ZIMMERLI SWITZERLAND is opening the doors to an exclusive pop-up store in the heart of Zurich at Weinplatz 10. This temporary space offers a curated preview of what’s to come—even before the grand opening of the ZIMMERLI flagship store this fall, following the completion of the final phase of renovations.

Zurich/Mendrisio, 18 May 2026 – ZIMMERLI, the Swiss house renowned for its finest underwear, nightwear and loungewear, is unveiling a new chapter in its 150-year history. With a refined brand positioning centred on Private Luxury, a contemporary visual identity and a carefully curated expansion of its range, the heritage company is building on its legacy for future generations.

Zimmerli of Switzerland re-stages private luxury and opens a completely revamped shop-in-shop in the traditional London store Harrods. From the end of March, Zimmerli will present itself in a enlargedmodernized and even more exclusive ambience.