ZIMMERLI, the Swiss house renowned for its finest underwear, nightwear and loungewear, is unveiling a new chapter in its 150-year history. With a refined brand positioning centred on Private Luxury, a contemporary visual identity and a carefully curated expansion of its range, the heritage company is building on its legacy for future generations.
“With this rebrand, we are bringing our heritage into a contemporary context while preparing the brand for the future,” says CEO Pascal Höhener. “Our aim is to preserve the unmistakable Swiss quality and craftsmanship ZIMMERLI is known for, while establishing a clear and modern vision of Private Luxury.”
ZIMMERLI, the Swiss house renowned for its finest underwear, nightwear and loungewear, is unveiling a new chapter in its 150-year history. With a refined brand positioning centred on Private Luxury, a contemporary visual identity and a carefully curated expansion of its range, the heritage company is building on its legacy for future generations.
“With this rebrand, we are bringing our heritage into a contemporary context while preparing the brand for the future,” says CEO Pascal Höhener. “Our aim is to preserve the unmistakable Swiss quality and craftsmanship ZIMMERLI is known for, while establishing a clear and modern vision of Private Luxury.”
The new direction is reflected in a clean, contemporary visual language. The updated brand appearance is urban and minimal, offering a contemporary interpretation of Swiss precision. The redesigned logo forms the foundation of this new chapter, complemented by a colour palette ranging from Dark Chocolate to Snow White and typography centred around Suisse Intl’.
The new direction is reflected in a clean, contemporary visual language. The updated brand appearance is urban and minimal, offering a contemporary interpretation of Swiss precision. The redesigned logo forms the foundation of this new chapter, complemented by a colour palette ranging from Dark Chocolate to Snow White and typography centred around Suisse Intl’.
As part of this new direction, ZIMMERLI is selectively extending its collection beyond underwear and loungewear. Drawing on decades of expertise in exceptional natural fibres, the house introduces its own interpretation of the perfect white T-shirt for men and women. Handmade in Switzerland from rare Sea Island Cotton — widely regarded as the world’s finest cotton — the piece captures the essence of the brand: understated luxury, exceptional craftsmanship and enduring quality.
As part of this new direction, ZIMMERLI is selectively extending its collection beyond underwear and loungewear. Drawing on decades of expertise in exceptional natural fibres, the house introduces its own interpretation of the perfect white T-shirt for men and women. Handmade in Switzerland from rare Sea Island Cotton — widely regarded as the world’s finest cotton — the piece captures the essence of the brand: understated luxury, exceptional craftsmanship and enduring quality.
