ZIMMERLI SWITZERLAND presents MODERN LUXURY, the new underwear line for women and men. It combines the values that have defined ZIMMERLI since 1871 with a contemporary interpretation of private luxury. Swiss craftsmanship, the finest materials and uncompromising quality form its foundation. At the same time, the new line demonstrates how these values can be reimagined for today: through sustainable natural fibres, innovative functionality and urban design. Created for those who do not wear luxury on the outside, but choose to experience it on their skin every day.
ZIMMERLI SWITZERLAND presents MODERN LUXURY, the new underwear line for women and men. It combines the values that have defined ZIMMERLI since 1871 with a contemporary interpretation of private luxury. Swiss craftsmanship, the finest materials and uncompromising quality form its foundation. At the same time, the new line demonstrates how these values can be reimagined for today: through sustainable natural fibres, innovative functionality and urban design. Created for those who do not wear luxury on the outside, but choose to experience it on their skin every day.
«With our rebranding, we defined what ZIMMERLI stands for today and in the future. MODERN LUXURY is the natural evolution of our core underwear segment, combining our traditional strengths with a contemporary understanding of luxury.
The line remains true to our core values: the finest materials, exceptional quality and Handmade in Switzerland. At the same time, it reinterprets these values for today.»
Pascal Höhener
CEO ZIMMERLI SWITZERLAND
«With our rebranding, we defined what ZIMMERLI stands for today and in the future. MODERN LUXURY is the natural evolution of our core underwear segment, combining our traditional strengths with a contemporary understanding of luxury.
The line remains true to our core values: the finest materials, exceptional quality and Handmade in Switzerland. At the same time, it reinterprets these values for today.»
Pascal Höhener
CEO ZIMMERLI SWITZERLAND
The men's collection brings together urban essentials for every day. Alongside signature ZIMMERLI styles, MODERN LUXURY features contemporary interpretations with subtle tone-on-tone branding, a modern fit and exceptional comfort. Particular highlights include the boxer briefs with an extended leg length, setting a new standard for freedom of movement and everyday wear.
The men's collection brings together urban essentials for every day. Alongside signature ZIMMERLI styles, MODERN LUXURY features contemporary interpretations with subtle tone-on-tone branding, a modern fit and exceptional comfort. Particular highlights include the boxer briefs with an extended leg length, setting a new standard for freedom of movement and everyday wear.
For women, MODERN LUXURY combines feminine ease with urban minimalism. Streamlined silhouettes, a soft bra and contemporary thong styles create a collection that brings together exceptional comfort and a clean, modern aesthetic.
For women, MODERN LUXURY combines feminine ease with urban minimalism. Streamlined silhouettes, a soft bra and contemporary thong styles create a collection that brings together exceptional comfort and a clean, modern aesthetic.
From fibre to finishing, every detail has been carefully considered to create an exceptional wearing experience. These three distinctive features make all the difference.
From fibre to finishing, every detail has been carefully considered to create an exceptional wearing experience. These three distinctive features make all the difference.
At the heart of MODERN LUXURY lies an exceptionally lightweight and breathable lyocell (TENCEL™) made from eucalyptus. This natural fibre is distinguished by its remarkable softness, temperature-regulating properties and responsibly sourced origin. The result is a wearing experience that brings together comfort, sustainability and modern functionality in a truly unique way.
At the heart of MODERN LUXURY lies an exceptionally lightweight and breathable lyocell (TENCEL™) made from eucalyptus. This natural fibre is distinguished by its remarkable softness, temperature-regulating properties and responsibly sourced origin. The result is a wearing experience that brings together comfort, sustainability and modern functionality in a truly unique way.
Comfort reveals itself in the details. Fine flatlock craftsmanship minimises seams and creates an almost weightless wearing experience. Combined with an elastic body-fit construction, it offers a fit that gently follows the contours of the body and moves effortlessly with every step.
Comfort reveals itself in the details. Fine flatlock craftsmanship minimises seams and creates an almost weightless wearing experience. Combined with an elastic body-fit construction, it offers a fit that gently follows the contours of the body and moves effortlessly with every step.
MODERN LUXURY is handcrafted in Mendrisio, Switzerland. Every seam, every detail and every step of the manufacturing process reflects the uncompromising commitment to quality that has defined ZIMMERLI for more than 155 years. A tradition of craftsmanship that has become a global benchmark for the finest underwear across generations.
MODERN LUXURY is handcrafted in Mendrisio, Switzerland. Every seam, every detail and every step of the manufacturing process reflects the uncompromising commitment to quality that has defined ZIMMERLI for more than 155 years. A tradition of craftsmanship that has become a global benchmark for the finest underwear across generations.
MODERN LUXURY is more than a new collection. Discover how it is brought to life at the ZIMMERLI manufactory in Mendrisio, Switzerland.
MODERN LUXURY is more than a new collection. Discover how it is brought to life at the ZIMMERLI manufactory in Mendrisio, Switzerland.
