Driven by a shared appreciation for quality, craftsmanship, and thoughtful design, ZIMMERLI and Highsnobiety are launching a capsule collection featuring modern essentials.
This collaboration brings together ZIMMERLI’s long-standing expertise in crafting the finest essentials with Highsnobiety’s curatorial perspective on contemporary culture and design. Since its founding in 1871, ZIMMERLI has stood for Swiss craftsmanship of the highest caliber and an uncompromising vision of private luxury. Over the past two decades, Highsnobiety has established itself as a leading international platform at the intersection of culture, fashion, and design.
At the heart of this collaboration is an exploration of the concept of “Swiss Precision.” Precision is understood here not merely as a technical quality attribute, but as a comprehensive mindset—characterized by meticulousness, expertise, and the continuous pursuit of perfection.
"For over 150 years, ZIMMERLI has been synonymous with exceptional quality and Swiss craftsmanship. This partnership offered us the opportunity to express our shared appreciation for precision, cultural relevance, and timeless design in a collection that deliberately focuses on the essentials."
-David Fischer, Founder of Highsnobiety
The first capsule collection features a curated selection of five unisex styles that are intentionally designed to be worn year-round. At the heart of the collection is The Perfect White T-Shirt, complemented by a long-sleeve top, flowing pants in long and short lengths, and classic boxer shorts. The collection combines high-quality materials, precise craftsmanship, and timeless silhouettes to create a modern take on essentials.
“This collaboration marks another milestone in ZIMMERLI’s development. Following our rebranding, our refined positioning, the opening of our flagship store on Weinplatz in Zurich, and our move into ready-to-wear, we are opening the brand up to new cultural contexts and a new generation of customers. The partnership with Highsnobiety exemplifies this vision—defined by the highest quality, uncompromising craftsmanship, timeless aesthetics, and our deeply rooted Swiss heritage. This is how we will continue to lead ZIMMERLI—remaining true to what the brand has stood for since 1871.”
-Pascal Höhener, CEO of ZIMMERLI SWITZERLAND
The launch is accompanied by the “The New Faces of Zimmerli” campaign, in which seven creatives from disciplines such as architecture, design, movement, storytelling, fragrance, and jewelry share their individual perspectives on precision and craftsmanship. The campaign underscores the collaboration’s aim to position Swiss Precision as a universal concept that transcends industry and geographical boundaries.
Through this collaboration, Swiss Precision is reinterpreted as a contemporary concept—transcending its origins and serving as an expression of a modern understanding of quality, design, and craftsmanship.
The ZIMMERLI & HIGHSNOBIETY Capsule Collection is available exclusively at the ZIMMERLI online store and the ZIMMERLI flagship store in Zurich.
