«For the last 20 years, Highsnobiety has taken pride in introducing its community to the very best in lifestyle, while ZIMMERLI has stood for the finest Swiss craftsmanship and private luxury since 1871.
When we came together to create a collection of elevated essentials, we set out to combine a shared appreciation for Swiss precision, craftsmanship, and timeless design.»
David Fischer
Founder of Highsnobiety
«For the last 20 years, Highsnobiety has taken pride in introducing its community to the very best in lifestyle, while ZIMMERLI has stood for the finest Swiss craftsmanship and private luxury since 1871.
When we came together to create a collection of elevated essentials, we set out to combine a shared appreciation for Swiss precision, craftsmanship, and timeless design.»
David Fischer
Founder of Highsnobiety
THE COLLAB COLLECTION
THE COLLAB COLLECTION
The exclusive partnership between ZIMMERLI and Highsnobiety brings together a strictly limited unisex collection that places traditional craftsmanship at the very centre of contemporary lifestyle. Inspired by the Swiss roots of ZIMMERLI SWITZERLAND – characterised by uncompromising precision and puristic elegance – this capsule collection redefines daily essentials.
The core of this unisex collection is "The Perfect White T-Shirt" – an absolute masterclass in fit, fabric, and workmanship. Furthermore, the range extends from ultra-comfortable long-sleeved T-shirts and boxer shorts crafted from the finest cotton, to perfectly fitting trousers and shorts made from a premium modal-cotton blend. The styles are handmade in Switzerland – supreme material quality, subtle details, and a minimalist design set new benchmarks in the private luxury segment.
The first of four ZIMMERLI & Highsnobiety collaborative collections is available exclusively in the ZIMMERLI online shop, as well as at the new ZIMMERLI pop-up store in Zurich.
The exclusive partnership between ZIMMERLI and Highsnobiety brings together a strictly limited unisex collection that places traditional craftsmanship at the very centre of contemporary lifestyle. Inspired by the Swiss roots of ZIMMERLI SWITZERLAND – characterised by uncompromising precision and puristic elegance – this capsule collection redefines daily essentials.
The core of this unisex collection is "The Perfect White T-Shirt" – an absolute masterclass in fit, fabric, and workmanship. Furthermore, the range extends from ultra-comfortable long-sleeved T-shirts and boxer shorts crafted from the finest cotton, to perfectly fitting trousers and shorts made from a premium modal-cotton blend. The styles are handmade in Switzerland – supreme material quality, subtle details, and a minimalist design set new benchmarks in the private luxury segment.
The first of four ZIMMERLI & Highsnobiety collaborative collections is available exclusively in the ZIMMERLI online shop, as well as at the new ZIMMERLI pop-up store in Zurich.
THE STORY
THE STORY
For 20 years, Highsnobiety has been curating the best in lifestyle for its community, while ZIMMERLI has stood for the finest Swiss craftsmanship and private luxury since 1871. This creative partnership, brought together to create a collection of sophisticated essentials, unites a shared appreciation for Swiss precision, craftsmanship, and timeless design.
Swiss precision has long been synonymous with an unwavering commitment to quality—a philosophy rooted entirely in meticulous care, intention, and an obsession with perfecting the finest details. Swiss precision is more than just a benchmark for technical excellence; it functions as a global mindset rooted in expertise, durability, and the endless pursuit of mastery through deliberate refinement.
In this collaborative campaign, Highsnobiety teams up with ZIMMERLI to explore this philosophy through the unique perspectives of seven contemporary designers and talents. These creatives come from a wide variety of disciplines—such as structural form, movement, storytelling, fragrances, jewelry, and material experimentation—and reflect on the crucial role that restraint and craftsmanship play in modern interpretation. The project features Anoe Melliou, Harumi Mumenthaler, David Roelen, Dennis, Emmanuel Amoako-Jansen, Sigurd Larsen, and LEVEL.
Together, their collective perspectives demonstrate that Swiss precision is far more than a geographical characteristic—it is a universal, boundless commitment to thoughtful design and meticulous execution.
For 20 years, Highsnobiety has been curating the best in lifestyle for its community, while ZIMMERLI has stood for the finest Swiss craftsmanship and private luxury since 1871. This creative partnership, brought together to create a collection of sophisticated essentials, unites a shared appreciation for Swiss precision, craftsmanship, and timeless design.
Swiss precision has long been synonymous with an unwavering commitment to quality—a philosophy rooted entirely in meticulous care, intention, and an obsession with perfecting the finest details. Swiss precision is more than just a benchmark for technical excellence; it functions as a global mindset rooted in expertise, durability, and the endless pursuit of mastery through deliberate refinement.
In this collaborative campaign, Highsnobiety teams up with ZIMMERLI to explore this philosophy through the unique perspectives of seven contemporary designers and talents. These creatives come from a wide variety of disciplines—such as structural form, movement, storytelling, fragrances, jewelry, and material experimentation—and reflect on the crucial role that restraint and craftsmanship play in modern interpretation. The project features Anoe Melliou, Harumi Mumenthaler, David Roelen, Dennis, Emmanuel Amoako-Jansen, Sigurd Larsen, and LEVEL.
Together, their collective perspectives demonstrate that Swiss precision is far more than a geographical characteristic—it is a universal, boundless commitment to thoughtful design and meticulous execution.
«For my job, I see and test products every single day. I always find myself coming back to ZIMMERLI and deeply appreciate the quality. Here, I have put together my favourites from the collection. Nothing feels quite as good as the Sea Island cotton underpants.»
Discover the curated ZIMMERLI shopping favourites of Highsnobiety's VP of Creative.
«For my job, I see and test products every single day. I always find myself coming back to ZIMMERLI and deeply appreciate the quality. Here, I have put together my favourites from the collection. Nothing feels quite as good as the Sea Island cotton underpants.»
Discover the curated ZIMMERLI shopping favourites of Highsnobiety's VP of Creative.
THE CAMPAIGN
THE CAMPAIGN
The «The New Faces of Zimmerli» campaign profiles seven visionary creatives from the fields of architecture, design, dance, fragrance, storytelling, jewelry, and materials research. Through personal insights into their creative processes, their pursuit of perfection, and their approach to materials, they shed light on the values that have defined ZIMMERLI for over a century. They offer a contemporary perspective on true craftsmanship and build a bridge from the exclusive collection to the people and ideas that will shape the next chapter of ZIMMERLI.
To explore how these values take shape in practice, exclusive interviews with the creative minds behind the campaign highlight the importance of precision, intuition, and expertise in their respective work.
The «The New Faces of Zimmerli» campaign profiles seven visionary creatives from the fields of architecture, design, dance, fragrance, storytelling, jewelry, and materials research. Through personal insights into their creative processes, their pursuit of perfection, and their approach to materials, they shed light on the values that have defined ZIMMERLI for over a century. They offer a contemporary perspective on true craftsmanship and build a bridge from the exclusive collection to the people and ideas that will shape the next chapter of ZIMMERLI.
To explore how these values take shape in practice, exclusive interviews with the creative minds behind the campaign highlight the importance of precision, intuition, and expertise in their respective work.
«For me, ZIMMERLI is the gold standard when it comes to underwear. The finest natural fibres, incredible craftsmanship, and timeless quality – that’s exactly what the brand is all about.»
David Fischer
Founder of Highsnobiety
«For me, ZIMMERLI is the gold standard when it comes to underwear. The finest natural fibres, incredible craftsmanship, and timeless quality – that’s exactly what the brand is all about.»
David Fischer
Founder of Highsnobiety
The finest Private Luxury styles from our underwear, sleep-to-lounge, and resortwear collections.
The finest Private Luxury styles from our underwear, sleep-to-lounge, and resortwear collections.
The finest Private Luxury styles from our underwear, sleep-to-lounge, and resortwear collections.
The finest Private Luxury styles from our underwear, sleep-to-lounge, and resortwear collections.
In 1871, Pauline Zimmerli crafted a true masterpiece of Swiss artistry. What began as a visionary idea has evolved into a global icon: the very essence of Private Luxury – for those who don’t seek the extraordinary but experience it. ZIMMERLI combines the most exclusive materials with sophisticated Swiss craftsmanship to create a timeless way of life. Every fibre is carefully selected, every seam executed with passionate precision, and every detail perfected with devotion. The result is a collection of the finest underwear, sleep-to-lounge, and resortwear offering uncompromising quality for those who live with grace and purpose.
In 1871, Pauline Zimmerli crafted a true masterpiece of Swiss artistry. What began as a visionary idea has evolved into a global icon: the very essence of Private Luxury – for those who don’t seek the extraordinary but experience it. ZIMMERLI combines the most exclusive materials with sophisticated Swiss craftsmanship to create a timeless way of life. Every fibre is carefully selected, every seam executed with passionate precision, and every detail perfected with devotion. The result is a collection of the finest underwear, sleep-to-lounge, and resortwear offering uncompromising quality for those who live with grace and purpose.
