The autumn/winter collection 2021 reflects Zimmerli of Switzerland's closeness to nature and the wishes of its demanding clientele. The collection is inspired by winter shores, staged in a worldwide unique web-based lookbook accessible to retailers and customers alike. Revolutionary is the possibility for private customers to pre-order and even personalise their favourite pieces for the season after next.

"The collection motto Winter Shores stands for the intensive proximity between nature and Zimmerli of Switzerland", says Marija Kaspar, Head of Design. "The versatility and also the longevity of the products is based on this connection - values that the whole world is striving for in times of a pandemic". The assortment of lingerie, pyjamas and loungewear, iconic classics and contemporary colours and shapes set the foundation for personal deceleration and allow a carefree closeness between skin and nature.

Lookbook becomes Looksite

The cornerstone of the exclusivity of the new collection is the launch of the world's first digital and channel-independent lookbook from Zimmerli. The innovative virtualisation of the limited collection allows the sensual perception of the high-quality goods and at the same time protects the environment. "We can see that our new looksite easily replaces printed brochures and furthermore, with its numerous digital refinements, offers our business and private customers a wide range of added value," says Renzo Sigrist, Head of Marketing.

"Made for You" in local manufacture

One of the digital finesse is for example the possibility of individualisation. In its Swiss manufacture, which combines state-of-the-art technology with traditional craftsmanship, Zimmerli can respond to customer wishes in an agile manner. Whether embroidered initials or personal adjustments of colour, collar shape and size - the new "Made for You" range meets personal wishes in a customer-friendly way.

Advance orders - new also for Zimmerli fans

As is customary in the industry, lookbooks are made available exclusively to retailers for placing their orders. Zimmerli has changed this. Now private customers can also discover and pre-order their new favourite pieces well before the start of the season. "Zimmerli has reinvented the Lookbook: Customers, dealers, influencers and of course the traditional lifestyle media can now see what will be in fashion the day after tomorrow.  Furthermore, we are getting consumer’s and buyer’s reactions simultaneously. This helps us to plan our raw material buying and manufacturing process well ahead", says Managing Director Dr. Jànos Heé of Zimmerli of Switzerland. With this information, Zimmerli can further optimise the company's "no waste" principle: Produce according to demand and thus avoid the creation of surplus end products.

Link to the looksite: https://lookbook.zimmerli.com/

About Zimmerli of Switzerland:

The finest underwear in the world - that's what Zimmerli of Switzerland stands for. Guided by the principle that everything we wear on our skin must meet the highest standards, Zimmerli makes no compromises when it comes to sustainable production and processing. Since 1871 Zimmerli has been dedicated to the production of handmade lingerie, knitwear and woven goods using only the highest quality natural fibres and Swiss craftsmanship.

For more information:

Céline Jungo

T +41 (0)62 787 40 05, c.jungo@zimmerli.com

Zimmerli of Switzerland

Feldstrasse 25

CH-4663 Aarburg

Abstract of the autumn/winter collection 2021:

GENTS:

WINTER LUXURY, Zimmerli Warmwear

(49% cotton / 48% cashmere / 3% elastane): Dynamic and fresh look in a wonderfully rich, cosy and warm mix. This lounge group offers many styling and usage possibilities, such as travel, activities or relaxation. Perfect, fashionable leisure wear for indoors or outdoors.

LADIES:

RICHELIEU, Zimmerli Iconic

(100% Cotton): Thanks to a unique knitting process, the wonderfully stretchy, 2-ply yarn made of ribbed Pima cotton adapts to the contours and feels incredibly light. This stunning group has a voluptuous "V" neckline decorated with delicate lashes and a curled hem.

COTTON / SILK, Zimmerli Mixed Naturals

(65% Cotton / 35% Silk): Wonderful woven quality where the comfortable cotton side lies on the skin while the silk with its subtle sheen lies on the outside.

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