Zimmerli Stories

Thursday, January 28, 2021
150 years close to our customers – thanks to continuous innovation
Whether the world's first knitting machine for ribbed stitches, the first digital lookbook for retailers and fans or the personalization of underwear. Zimmerli is constantly reinventing itself for customers – and can thus look back on a 150-year tradition.
Whether the world's first knitting machine for ribbed stitches, the first digital lookbook for retailers and fans or the personalization of underwear. Zimmerli is constantly reinventing itself for customers – and can thus look back on a 150-year tradition.
Pauline Zimmerli-Bäuerlin (1829-1914) is not only the founder and namesake of the Zimmerli company, but also the creator of an entire industry through her inventions.
Pauline Zimmerli, innovator and founder
She further developed Lamb's hosiery knitting machines in that her invention solved two problems: ribbed knit elastic underwear could now be produced by machine and in significantly higher quantities. Despite industrialization, the quality of the knitwear was exceptional, so that the samples shown at the 1878 World's Fair in Paris caused a great stir. From the excellent wearing comfort, which was previously reserved for a handful of wealthy connoisseurs, a much wider clientele could now benefit and enjoy the fine underwear.
Innovator and founder Pauline Zimmerli-Bäuerlin (1829-1914) and Her 19th century invention.
Digitization for more experience - despite social distancing
Even 150 years later, Zimmerli continues to reinvent itself to be closer to customers and their needs. With its lookbook for the fall/winter 2021 season, Zimmerli has revolutionized the shopping experience. The newly virtual, web-based lookbook allows not only retailers but also Zimmerli fans to experience, pre-order and even personalize the collection designed in Aarburg exclusively well before the season starts. Virtualization allows the sensory perception of the high-quality merchandise and at the same time protects the environment. In times of a pandemic, the reinterpretation of the lookbook also simplifies the usual collection presentations in the industry: Zimmerli and the customers are close, despite the extraordinary situation and social distancing.
Go here for digital innovation.
The new lookbook: Digital and an expereince for all customers.
"Made for You"– personalized, handmade Zimmerli one-of-a-kind products
Customer proximity and focus on customer wishes was already lived in the 20th century with regular, individual customer visits around the globe. It has always been designed for customers, but now it is even personalized: Zimmerli links exclusivity with personal emotions, as another finesse in the range of the finest underwear in the world is the possibility of individualization. Initials carefully embroidered in the Swiss manufactory, innovative adjustments of the lengths by precise handwork, or the exclusive adaptation of the color. The most modern technology with tradition of craftsmanship makes "Made for you", Zimmerli's agile response to customer requests.
Made for You means personalized, handcrafted one-of-a-kind items for Zimmerli customers.
We celebrate with our customers
To celebrate 150 years of customer intimacy through innovation, we are giving away 15 personalized, handmade Zimmerli one-of-a-kind items. For the lucky winners, we will embroider their initials on an original Zimmerli shirt, made from Sea Island Cotton - the most exclusive cotton in the world. Entry deadline is January 31, 2021.
Enter the competiton here.