Thursday, January 28, 2021
150 years close to our customers – thanks to worldwide ambassadors
For 150 years, we have been close to customers worldwide with our ambassadors. What was once the self-confident Zimmerli girl is now influencers on social media.
For 150 years, we have been close to customers worldwide with our ambassadors. What used to be the self-confident Zimmerli Girl are now influencers on social media.
Since the early days of Zimmerli, the close and personal relationship with business and private customers was important. Thus, as early as the 20th century, Zimmerli representatives demonstrated how customer loyalty really works.
The Traveling Zimmerli Ambassador
The "Zimmerli Girl" was emblematic of the closeness between the company and its customers, which was staged in ads with a wink. As a representative, she traveled around the world, presenting the fine Zimmerli underwear during her visits to customers. Physical distance was no obstacle: Convinced of the quality and longevity of the products, they fully embraced the customers and their needs.
Diverse stations with personal service
The visits focused on local customer needs. This is because each country has different weather and climate conditions, for example. For each region, those textiles were recommended that provided the most comfortable wear for the body.
Magazine ad: The stations of Zimmerli representative on tour.
The perfect underwear for harsh climates and winter sports in northern regions.
Strong heat becomes more bearable in Zimmerli underwear.
On social media, customers are the ambassadors
Today, our brand ambassadors no longer travel around the world, but show new looks for different situations and types on social media. Globally and interactively. At Zimmerli, we have been actively working with fans of the brand since 2020. We believe that there is nothing more credible than having real customers speak and showcase their favorite items.
Sometimes sexy, sometimes sensual, sometimes cool: Our ambassadors on social media.
This is how customers themselves become ambassadors and in turn exchange ideas with customers, comment on trendy styles and share pictures of beautiful Zimmerli moments with the whole world. Always in the spirit of our lived customer proximity.
Are you interested in becoming a Zimmerli Ambassador on social media? Then send us an email at: email@example.com.