OCEAN MEADOWS - SPRING/SUMMER 2021
The new Zimmerli Spring/Summer Collection 2021 brings sustainability to life
Zimmerli of Switzerland convinces with a fresh look and sustainable action. The spring/summer collection 2021 dives into wonderful sea gardens and is a homage to underwater nature. The collection captivates with its iridescent surfaces, flowing shapes and unlimited creativity thanks to «Mix & Match» possibilities.
«The «Ocean Meadows» collection lays the foundation for the new Zimmerli look and feel. It emphasizes our commitment to sustainability», says Dr. Janos Heé, CEO Zimmerli of Switzerland. «Our reinterpretation of luxury includes the consequently fair and sustainable production of underwear, pyjamas and loungewear made of high-quality materials for a comfortable feeling on the skin.» The fabrics for the collection are sourced from local suppliers who are strictly certified according to ecological and social practices. More than 80% of value added is generated in Switzerland.
A homage to underwater nature
Thus the untouched beauty of nature, worthy of protection, becomes a source of inspiration for Zimmerli of Switzerland’s spring/summer collection 2021. The ocean with its fascinating, unique versatility is magnificently reflected in the iridescent surfaces and flowing forms of embroideryies, laces and prints. Inspired by the diverse sea life, jellyfish, water plants and corals can be discovered. The colours range from warm, summery pastel shades and ocean blue, to subtle, noble, deep hues and a seductive "Summer Red". The print designs combine floral and ocean images - which for the first time also adorn the Pureness line for men.
«Mix & Match» for unlimited creativity
Another novelty is that all qualities can be combined with one another and thus individual looks can be created. «Mix & Match» has become the central claim in the design and development process. «This opens up completely new, creative possibilities for our customers. Not only the seasonal pieces can be freely combined with each other but also our timeless Zimmerli Essentials», explains Laetitia Wollschlegel, Head of Product Management at Zimmerli of Switzerland.
Zimmerli of Switzerland is looking forward to receiving orders until mid-September 2020. The delivery window starts in mid-January 2021.
Wednesday, 12 August 2020