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Zimmerli revolutionizes the shopping experience

  • 3 min read

The 2021 fall/winter collection reflects Zimmerli of Switzerland's closeness to nature and to the wishes of its discerning clientele. The collection is inspired by wintry shores, staged in a globally unique web-based lookbook accessible to retailers and customers alike. Revolutionary is the possibility to pre-order and even personalize favorite pieces of the season after next as a private customer.

"The collection motto Winter Shores stands for the intense closeness between nature and Zimmerli of Switzerland," says Marija Kaspar, Head of Design. "The versatility and also the durability of the products are based on this connection - values that the whole world strives for in times of a pandemic." The assortment of lingerie, pajamas and loungewear, of iconic classics and contemporary colors and shapes, lays the foundation for very personal deceleration and enables carefree closeness between skin and nature.

Lookbook becomes Looksite

The cornerstone of the exclusivity of the new collection is the launch of the world's first digital and channel-independent lookbook from Zimmerli. The innovative virtualization of the limited-edition collection allows the sensory perception of the high-quality merchandise while protecting the environment. "We see that our new looksite easily replaces printed brochures and, in addition, with its numerous digital refinements, offers our business and private customers multiple added values," says Renzo Sigrist, Head of Marketing.

"Made for You" in local manufacture

One of the digital finesses, for example, is the possibility of individualization. In its Swiss manufactory, which combines state-of-the-art technology with traditional craftsmanship, Zimmerli can respond agilely to customer requests. Whether embroidered initials or personalized adjustments to color, collar shape and size - the new "Made for You" offer fulfills personal wishes in a customer-friendly way.

Pre-orders - now also for Zimmerli fans

Traditionally, lookbooks are only made available to retailers for the placement of their orders. Zimmerli has changed this. Now, private customers can also discover and pre-order their new favorite pieces well before the season starts. "Zimmerli has reinvented the lookbook, linking emotions with data: customers, retailers, influencers and, of course, the established lifestyle media can already see what will be hot the day after tomorrow. In addition, we know in advance which products are of high interest based on anonymous behavioral analyses and can thus optimize the utilization of our supply chain," says Managing Director Dr. Jànos Heé of Zimmerli of Switzerland.

Link to looksite:

About Zimmerli of Switzerland:

The finest underwear in the world - that's what Zimmerli of Switzerland stands for. Guided by the principle that everything we wear on our skin must meet the highest standards, Zimmerli makes no compromises when it comes to sustainable production and processing. Since 1871, Zimmerli has been dedicated to producing handmade lingerie, knitwear and woven goods using only the highest quality natural fibers and Swiss craftsmanship.

For more information:

Céline Jungo

T +41 (0)62 787 40 05,

Zimmerli of Switzerland

Feldstrasse 25

CH-4663 Aarburg

Excerpt from the 2021 fall/winter collection:


WINTER LUXURY, Zimmerli Warmwear

49% Cotton / 48% Cashmere / 3% Elastane): Dynamic and fresh look in a wonderfully rich, cozy and warm blend. This lounge group offers many styling and usage options, such as traveling, activities or relaxing. Perfect, fashionable casual wear for indoors or outdoors.


RICHELIEU, Zimmerli Iconic.

(100% Cotton): Thanks to a unique knitting process, this wonderfully stretchy Pima cotton knit ribbed from 2-ply twill conforms to contours and feels incredibly lightweight. This stunning group features a lush "V" neckline embellished with delicate eyelash lace and ruffled hem.

COTTON / SILK, Zimmerli Mixed Naturals.

(65% Cotton / 35% Silk): Wonderful woven quality where the comfortable cotton side lies against the skin, while the silk with its subtle sheen lies on the outside.

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