2020 has been extremely challenging for Zimmerli, like for everyone. Having to shut down production in Mendrisio for several weeks, closed specialist retailers in many countries, and the general uncertainty of customers due to the pandemic have posed major challenges. We've used this demanding time to push forward on projects and processes aimed at improved customer benefits and digitalisation. We've moved logistics to Ticino, tweaked the range, rolled out a new Webshop, and we're about to launch a new ERP system.
The current Chief Executive Officer, Dr. János Heé, has laid the foundations for a successful digital transformation, and has significantly increased online sales with the implementation of a new Website, a new e-commerce strategy, and a new approach to social media. Dr. János Heé is leaving Zimmerli of his own accord in order to concentrate on new challenges in the field of digitalisation and product & service innovation. The Advisory Board would like to thank him for his valuable work and commitment. Dr. Heé will continue to act as a valued advisor when required.
The pandemic has shown us that sector knowledge as well as experience in wholesale, retail, and corporate management are extremely important when it comes to guiding Zimmerli through these challenging times. We're pleased to be able to introduce Pascal Höhener as the new Chief Executive Officer of Zimmerli. He will take on his new role as of February 1, 2021. Pascal Höhener brings us profound knowledge about the wholesale and retail world as well as about the textile branch. He worked at different levels at Globus for many years, ultimately as a Member of the Board of Management. He was then Managing Director and Member of the Advisory Board at Blue Lemon AG, a successful Swiss premium loungewear manufacturer. He has a large amount of knowledge and experience in our product area and in managing a company of our size.
Until Dr. János Heé leaves us at the end of April 2021, he and Pascal Höhener will work together to ensure a seamless transition.Pascal Höhener takes over the management of a company that has dealt well with the year of the pandemic and is in the best possible position for the future. The Advisory Board of Zimmerli Textil AG is certain that Pascal Höhener is the right person to master corporate challenges successfully, lead the company out of these difficult times, and sustainably further develop the Zimmerli of Switzerland brand.