As part of its efforts to grow its distribution network, Zimmerli of Switzerland is expanding its international presence to include two additional flagship stores in Basel and Macau.
As an essential element of its company strategy, Zimmerli’s goal is to strengthen its market presence both quantitatively and qualitatively, thereby steadily increasing brand awareness and growing its customer base. As a result of this strategy, Zimmerli of Switzerland has been continuously expanding since 2012 by opening stores at top locations round the world and has already opened its own stores in Paris, Zurich, Interlaken, Berlin, Salzburg, Moscow and Taipei. The shop concept was created by renowned interior architect Iria Degen. Its design reflects Zimmerli’s promise of ensuring top quality which our customers can see and feel. These boutiques also allow us to display the entire range of Zimmerli of Switzerland products in an attractive way and offer our customers expert consultation services.
New boutique in Basel
Zimmerli of Switzerland has moved into what used to be "Boutique W" and, on 10 October 2014, it will open the doors of its new store in Freie Strasse 81 amidst an array of choice international brands. This is yet another important step that the traditional company from Aargau is taking to expand its sales network. Under the leadership of the previous sales team, Zimmerli of Switzerland’s entire product range will be presented over 65 square metres.
“All business is local”
Only businesses which are close to their customers will be successful. “The location in Basel is fantastic and is exactly what we expect when we look for the top locations round the world,” says Marcel Hossli, CEO of Zimmerli Textil AG. “Switzerland is our domestic market and the one we are most familiar with; it is our most important market, even if it has a very limited distribution worldwide. This boutique will allow us to be close to our customers, be able to react flexibly and give us a place to test new ideas and concepts. Furthermore, this is the perfect place to strengthen our brand presence and increase brand awareness, which also increases the attractiveness and desirability of the Zimmerli brand.”
New boutique in Macau
As part of its efforts to target the Chinese market, Zimmerli is opening another flagship store almost simultaneously in The Venetian Macao in Macau together with a local partner. The former Portuguese colony is currently considered the Las Vegas of Asia and is an extremely popular destination, in particular for the Chinese. Zimmerli has had a retail presence in Macau for five years and by opening this flagship store, it is taking a major step towards expanding its distribution in Asia. Now Zimmerli will have a second mono-brand boutique in Greater China along with its store in Taipei.
In time for the premiere of its autumn/winter collection, Zimmerli of Switzerland is launching a special limited edition of its beloved men’s loungewear.
The fine velour material of the dark blue men’s loungewear has a high percentage of mercerised cotton, which is not only a sign of quality, but also lends an attractive sheen to this soft fabric, which was created by a German velour specialist.
Small details ensure optimum comfort around the house: the zipper is sewn into the lining and does not come into contact with the wearer’s skin, while the wide, straight-leg trousers offer generous freedom of movement and the insides of the pockets are lined with high-quality Filoscozia cotton jersey.
The loungewear is available from mid-October to mid-November in an exclusive Zimmerli gift box in sizes from S to XXL at a price of CHF 349.00 from Jelmoli and Globus.
With PIQUÉ COMO in the men’s collection, Zimmerli is targeting a whole new market segment.
The name says it all: this double weave fabric is comprised of cotton and MicroModal. This combination gives the underwear a natural feel, provides optimal moisture balance and pampers the skin with its smoothness. The elastane additionally ensures a perfect fit. Piqué is a fabric with a relief style surface and excels with its high durability. The overcast seams underline the excellent processing quality and meet the highest expectations of wearing comfort.
Reflecting the stylish understatement, only a discreet logo adorns the bottom part. The brown selvage in the soft elastic band creates an exciting contrast.
The PIQUÉ COMO collection is comprised of three tops (Shirt NS, T-Shirt with V-neck and crew neck) and two bottoms (Slip, Pant) in black and white will be available from September in sizes S-XXL.
Zimmerli of Switzerland has launched a Baby Collection which will be available exclusively at the flagship store in Taipei.
The sensitive skin of newborn babies will be delighted with this fine material. The sumptuous, rare, hand-picked Sea Island Cotton from the West Indies is a symphony of natural silky gloss, cashmere-like softness with the durability of wool. The cotton is hand-picked and gently processed in a traditional fashion that, in this industrial day and age, is mastered by only a very few. The proportion of Sea Island Cotton to global cotton production is merely 0.0004%! The Baby Collection is composed of a teddy and a cap made from the finest Sea Island Cotton for newborn babies.
Pauline Zimmerli is showcased as one of 31 pioneers in the 2014 book published by Avenir Suisse.
Trailblazers of Modern Switzerland is rather unusual for an Avenir Suisse book. Verena Parzer Epp and Claudia Wirz portray 31 women at the forefront of transforming the role of women in Swiss society. If women in today’s Switzerland have gained confidence and been empowered to embrace gender equality, it is thanks in part to these trailblazers. They paved the way for what’s (almost) routine today and, in their multifaceted lives, have shown great entrepreneurial spirit, persistence and courage.
Pauline Zimmerli was a pioneer in the area of industrial knitting. She was the first person to switch from hand knitting to machine knitting and invented the two-needle knitting machine that revolutionised the business and laid the foundation for a new industry: Swiss Ribbed Goods. Her work and the stories of other trailblazing women are an inspiration for both men and women. The book is available for purchase at www.nzz-libro.ch.
Zimmerli’s commitment to “Handmade in Switzerland” is reflected in the Juliette line.
It shimmers with its embellishment of renowned St. Gallen lace from the company Bischoff, with romantic couture details in ecru being combined with a contrasting black wool/silk.
Bischoff Textil AG from St. Gallen was awarded the title „Créateur de l’Année“ (creator of the year) in the lingerie category. This award is bestowed annually, in conjunction with the trade fair Interfilière, on an outstanding company in the sector. Living up to its motto of „Creation, Innovation, Efficiency and Flexibility,“ Bischoff Textil’s exquisite embroidery is worn by such illustrious stars as Rihanna, Katy Perry und Nicole Kidmann. We are very pleased to have the „Créateur de l’Année“ in our Autumn/Winter collection.
The rare, hand-picked Sea Island Cotton from the West Indies is a symphony of natural silky gloss, cashmere-like softness with the durability of wool.
Zimmerli of Switzerland offers Sea Island Cotton products in women’s and men’s Basic Collection and now also in the seasonal collection for men.
The cotton is hand-picked and gently processed in a traditional fashion that, in this industrial day and age, is mastered by only a very few. These precious fibres are grown exclusively on the British West Indian Islands which provide the ideal climatic conditions for the cotton to flourish. The Sea Island cotton seed delivers the longest cotton fibres in the world with staple lengths of over 50 mm. That is 20% more than other types of fine cotton.
The proportion of Sea Island Cotton to global cotton production is merely 0.0004%! The specialised West Indian Sea Island Cotton Association, International, controls and certifies each kilo of cotton obtained on-site.
Beside the eight-piece Basic Gents Collection in black and white, two tops and bottoms as well as a gent’s pyjama will be available in the fashionable colour Navy for the upcoming season collection AW 14/15.
Forget miring in mediocrity – discreetly lavish is the way to go. Zimmerli of Switzerland is taking up this trend, presenting its 2014/2015 autumn/winter collection.
Modern glam – the performance of style
The contemporary interpretation of the phenomenon of “glam” is reflected in the extensive range of sparkling colours used in the women’s collection. Inspired by high-quality printing of pearlescent variations, colours such as Offwhite, Rose Dust, Toffee, Bossa Nova, Arctic Ice and Dark Shadow are reflected in the individual lines.
Appeal at all emotional levels
“Sensation” stands for an out-of-the-ordinary event. The men’s collection is shaped by the array of sensations that are felt and experienced. Fabric that feels nice to the touch can be found as day- and nightwear, as well as in the loungewear collection. Various blue and grey shades can be combined well with graphic or paisley prints.
The art society of upper Valais (Oberwallis) in Switzerland invited eight artists to define ‘wearable’ (tragBARe) art.
The young artist Joëlle Allet decided to design her art pieces by playing on the word tragBar. Punning on the German words ‘r-trag’ (can be construed in many ways) and ‘r-tragbar’ (bearable), Joëlle Allet chose tops from Zimmerli’s PURENESS collection as a basis to print a specially designed letter ‘r’ using an elaborate silkscreen process.
The artworks are on exhibit at the Galerie Zur Schützenlaube in Visp from 12th July – 10th August 2014.
Zimmerli of Switzerland has opened its first Flagship Store in its home market. On a well-trafficked high street in Interlaken Zimmerli presents is men’s and women’s collections.
Following the opening of its first shop-in-shops in Jelmoli, Zurich, in February 2013, the traditional Swiss brand presents the world of Zimmerli on 35 m2 in the very popular tourist resort thereby perfectly integrating itself on the high street that serves tourist traffic through Europe.
The boutique will be operated by Kirchhofer AG. The Kirchhofer speciality shops are reputed for excellent quality and outstanding, multi-lingual customer service. They offer the world's widest range of Swiss watch brands, an attractive assortment of jewellery, leather goods from renowned designer, and a large choice of gifts and souvenirs.
Personalised pyjamas for our Swiss national football team
The Swiss national football team is in the final stages of refining its tactics for the World Cup. During the 11 hour night flight, the entire Swiss delegation luxuriated in specially produced Zimmerli of Switzerland pyjamas.
For the flight carrying our national team, Zimmerli and SWISS came up with a very special idea: The pjyamas were individualised for each player with embroidered names and jersey numbers contributing to restful sleep during their flight to Brazil.
First Bentley Boy’s night at Sun Moon Lake, Taiwan.
Zimmerli of Switzerland is proud to be one of the sponsors for first Bentley event in Taiwan. Luxury clients from all over Taiwan gather at the luxury hotel The Lalu for one night. Bentley Clients experience closely the texture, the softness and the uniqueness of products that are placed in a bedroom. Reactions about Zimmerli products are very positive. Some Bentley’s clients immediately become Zimmerli’s clients since this night!
Zimmerli’s clients in Taiwan desire the greatest quality in underwear, simple classic shirts which never go out of style and breathable pajamas to defeat such humid weather.
They consider Zimmerli products to be “family” products; one family member wears Zimmerli, the whole family will soon becomes its fans.
Zimmerli of Switzerland opens its second Monobrand-Boutique in Moscow.
As part of its selective distribution growth in the best locations in the world, Zimmerli will open its second boutique in Moscow, Russia, at the luxurious „Vremena Goda Galleries“ shopping mall. Discerning customers can dive into the 46 m2 wonderful world of Zimmerli where they will find the entire range of men’s and women’s wear (Basics and Fashion).
The specially developed space concept for boutiques and shop-in-shops in the mall offers our luxurious collection the ideal ambiance and environment. The high quality colours and material concept that one sees and feels perfectly matches our positioning requirements.
Top quality fabric from Switzerland is a bestseller of the men's collection.
When fabrics woven in Switzerland are processed by Zimmerli of Switzerland, the resulting products find a huge following. In the current season, linen trousers and Swiss voile pyjamas are among the highlights - both fabrics made by the best Swiss weavers.
The chintzed linen is mechanically processed to make it glossy like silk, an effect which can be seen and felt even after washing. The linen trousers can be perfectly combined with the unicoloured polo shirts which discreetly mirror the colour of the trousers in the collar. The trousers are available in white and two different shades of blue.
The fresh rose prints of the Blossomtime collection are the answer to people’s longing for more leisure time in nature.
Rooftop gardens are being lavishly planted and decommissioned, tram track beds transformed into green oases, while restaurants grow their own organic herbs on their roofs. The trends making themselves apparent among the urban population of major cities were the inspiration for the new Zimmerli of Switzerland women’s seasonal collection for summer 2014.
The night- and lounge wear (Blossomtime) on mercerised cotton satin - reminiscent of a wild rose hedge in an English cottage garden – are very popular, no doubt also because they are available in different styles and can be perfectly combined with the fashionable unicolours.
The fan base of Richelieu-shirts counts prestigious additions from the Hollywood Oscar Night.
That Cameron Diaz, Hugh Jackman, George Clooney and Halle Berry appreciate the fine rib of the Richelieu collection is known all over the world. And the simple explanation is: The legendary "Richelieu," made with the most finely knit, twined and mercerised cotton yarn is as distinctive as a Rolex. Those who know can identify Zimmerli of Switzerland at a glance.
In conjunction with this year's Oscar night, stars and starlets gathered on the rooftop of the L' Ermitage Hotel in Beverly Hills, and were each gifted with a Richelieu shirt. Present were prominent stars such as Rob Steinberg and Kelsey Scott - both famous from the Oscar winning ”12 Years a Slave” film - and both proud to declare themselves Zimmerli fans. We are very pleased with these new additions to the Zimmerli fan base!
The seasonal collections Spring/Summer 13 and Autumn/Winter 13/14 are now available in our Factory Stores.
The Factory Stores offer daywear for men and women, high quality pyjamas for men and noble women’s nightwear. Discounts of 40-60% are offered - including bargain deals that are up to 80% lower than regular retail prices.
The refreshing Spring/Summer collection is all about "Ruby & Jane," and presents sleepwear and loungewear in ruby red and indigo blue ringed variations made of noble Filoscozia cotton. The romantically inspired floral graphic embroidered style on mesh from the Autumn Winter 13/14 "Flore" collection in ecru is now also available in the warm tones, vanilla and chocolate in the Factory Stores.
The Easter event will take place on the following days:
- Aarburg, Feldstrasse 25: Thursday / Friday, 10 & 11 April 2014, 12.30-18.30 hours
- Coldrerio, Via Campagnola 94: Friday, 25 April 2014, 09:00-18:00 hours and Saturday 26 April 2014, 09:00-13:00 hours
Zimmerli of Switzerland’s men’s collection is now available in Paris, France, at LE BON MARCHÉ.
Now part of the LVMH (Moët Hennessy - Louis Vuitton) Group, Le Bon Marché, founded in 1852, is the biggest and oldest Left Bank department store in Paris. It is renowned as an exclusive store that specializes in luxury fashion for men, women and children amongst other upscale articles. LE BON MARCHÉ has been a Zimmerli customer since the turn of the last century and was in fact one of the first customers. From February, LE BON MARCHÉ will stock daywear from the Zimmerli Basic Collection for men as well as boxer shorts made from the noblest silk in their menswear department.
Zimmerli of Switzerland presents the AW14/15-Collection on the catwalk at CPM - Collection Première Moscow.
The men’s collection is one of the highlights of the Grand Defile Lingerie in conjunction with the CPM trade fair in Moscow. We shall be presenting the Key Styles of the ladies’ and gents’ collection.
The spring/summer collection has a special collar motive in the DANAE range for lovers of lavish lace.
Inspiration was drawn from a 20s lace in the Zimmerli fund. The embroidered fabric is a very soft floral tulle that is embroidered using a processed opaque viscose yarn. What’s special about this motive is its harmonic rapport with the embroidered collar form. A matching slender woven lace was created to give the lower section the appropriate finish.
The highly elastic ‚fantasy-knit‘ with Ajouré-look with Lycra content perfectly hugs the body and provides utmost comfort.
The DANAE day- and nightwear is made in Switzerland and is available in the seasonal colour Dune in sizes XS-XL. The range consists of each two tops and bottoms in daywear and as Nuisette, Nighty NS, Big Shirt SS and a ¾ Pyjama in nightwear.
Exquisite Filo di Scozia cotton for the man
The world’s finest men’s underwear presents the most exquisite Filo di Scozia cotton underwear. Airy and light and with a subtle sheen, the slip, boxer short and T-shirt models are available in two varieties with horizontal stripes, in either indigo or teak. A luxurious elastic waist lends the underwear a touch of urban sophistication.
The word classic comes from classy: Die Madison range offers classic sporty elegance and is also worn as an outdoor shirt.
The highly elastic and breathable seamlessly processed 6x6 rib structure makes for a perfect figure. The super soft elastic waistband discretely contrasts with the optical transparency.
This new women’s range, made from 100% mercerised cotton is available in black and white as a Spaghetti Top, Top, Shirt SS und Shirt LS and is complemented by two bottoms.
The popular women’s range BELLE DE JOUR has been replaced by the more contemporary range AVA.
Ava is markedly feminine. Seductively artistic with Calais woven elastic lace and a hint of tulle. This wonderful lace with floral design clings softly and sensuously to the body. Flattering yourself, succumbing to romantic feelings – that’s what Ava is all about with its 2x2-rib knitted on the body.
Three tops (Spaghetti Top, Top, Shirt SS) in black and white and three bottoms (String, Hipster, Panty) made of 100% mercerised cotton complete the range.
With the launch of the spring/summer collection, Zimmerli of Switzerland is also introducing a special edition of the very popular Swiss Voile Pyjamas.
The day sets, the night rises and Zimmerli of Switzerland’s classic pyjamas come to life convincing with their comfortable cut and their impeccable, perfect fit. The elegant gold-brown piping on the edges and the mother of pearl buttons lend a discrete understatement at home.
The dark-brown cotton pyjamas are woven in Switzerland, whereby the voil linen and the satin weave are woven in a special process. Two warp beams enable the weaving of compact satin stripes with an elegant sheen.
These men’s pyjamas are available exclusively at Globus Zurich, Basel, Bern, Luzern and Geneva from the end of February 2014.
The seasonal collections for spring/summer 2014 from Zimmerli of Switzerland are all about refreshing colours combined with exclusive fabrics made from the finest natural fibres.
Rooftop gardens are being lavishly planted and decommissioned tram track beds transformed into green oases, while restaurants grow their own organic herbs on their roofs. The trends making themselves apparent among the urban population of major cities have proved an inspiration for the new Zimmerli of Switzerland women’s seasonal collection for summer 2014 – the answer to people’s longing for more leisure time spent in nature.
Zimmerli of Switzerland presents a truly eye-catching fresh rose print (Blossomtime) on mercerised cotton satin. The roses look astonishingly lifelike, lustrous in delicate tones of rosé and pink, evoking a wild rose hedge in an English cottage garden.
The multiple colours featured in the print also serve as inspiration for many of the collection’s solid-colour patterns. These range from a warm sand tone, through to light coral in a mélange look, to denim blue and a refreshing aloe green.
The men’s collection yet again boasts sophisticated material from one of the best Swiss weavers. The mechanical processing gives this finely cut linen material a silk-like sheen that retains its look and feel even after washing.
Or the georgette-like douple-ply cotton, a structure which provides a light and airy feel and is wonderful on the skin in summer.
The summer collection would not be complete without the globally loved unique Swiss Voil, this season in deep green, teak and light blue.